生かす

The verb 生かす literally means "to keep alive", but it is also commonly used to mean "to make the most of", "to make the best use of", or "to use effectively." This is often used in reference to skills, an experience, or other things like the property of an object.

将来は自分の能力を生かすことが出来る会社で働きたい。
In the future I want to work at a company where I can make the most of my abilities.

日本人は、「サービスが第一」という考え方を、ビジネスの様々なところで生かしている。
Japanese people utilize the notion of "service first" in various aspects of business.

プラスチックが持つ様々な特長は、多くの製品の中で生かされている。
The various merits of plastic have been utilized in many products.

日本に留学した経験を生かして、大学の留学アドバイザーになるつまりだ。
I plan to make the most of my experience studying abroad in Japan and become a university adviser in foreign studies.